Dear Professional,

     Here’s a fact: The scope — and duration — of your success in this business will be determined by what you know. . .and when you know it. If you can identify today those companies that will make headlines tomorrow, you’ve got the look of a winner. But the stakes in the high-tech industry are so high that it’s almost always the people who are well-connected who find, and grab, these big opportunities.
     Those who are tuned-in to the next front-page company, the next hot product, or the next big account will be those who reap the really huge financial rewards. And the others? They’ll pretty much get what’s left over.
     In other words, getting the best information first is the only sure trump card around. And those who aren’t connected to this information stream — or, worse yet, don’t even know they should be — are doomed to also-ran status.
     That’s not an opinion. It’s not speculation. It’s a business reality that I’ve seen play out time and time again in our industry. Information is what makes careers and companies move. And beating your competition to this information is the key to really memorable successes.
     I’m going to show you how to do exactly that. . .

Now You Don’t Have To Plow Through Piles Of Industry Magazines To Get The Exact News You Need

My name is Cliff Hirsch, and I’m the publisher of Pinestream Communications. Sure, it’s easy to say that getting the best information first is a "must" for success in our industry. But it’s awfully tough to get that job done. I think you know what I’m talking about. . .
     First of all, you’re busy. Whatever your position, you’re probably going full-speed all day, every day, just to keep pace with the competition. Today is so full, you really don’t have the time to think about what’s going to be on your plate tomorrow. . .or next month. . .or next year.
     Problem is, that’s exactly what you should be doing.
     But who has time to wade through all those big industry magazines that are piling up on your desk? Besides, their coverage goes all over the map, so unless you know exactly what you’re looking for — and that’s not always the case — you don’t stand much chance of finding the hottest new technology. . .the next big customer. . .the next big job. . . the next investment opportunity.
     Opportunity is often the result of discovery rather than planning. In other words, the greatest opportunities are often those hit at unexpected times and in unexpected places. And at Pinestream Communications, we deliver — exclusively — those unexpected opportunities that can lead to the really big hit. . .

Startups: The Lifeblood of Our Industry. . .And of Your Career

Our goal at Pinestream is about as focused as you can get. Every month we deliver news on the startups and the developing technologies that will drive the future of the industry. Frankly, this is the most important news any manufacturer, supplier, customer, analyst, investment banker, rep, distributor, or VAR could ask for. Because this is the information that provides nothing less than the seeds for your future. . .and for your success.
     I’m well aware of the fact that start-ups can pose frustrations and distractions. You’re probably inundated by solicitations from start-ups, and each one is telling you that they have the products that will be bringing in the huge contracts. . .if you get on the bandwagon now.
     You know as well as I do that most of these companies represent nothing more than a waste of your time. Because for every great new product that will make good money. . .there’s a dozen or more that will never get off the ground.
     But what if someone combed through all the startups and emerging technologies for you? And each month delivered to your desk — in a concise, no-nonsense format — news about only those companies that looked like real winners? You’d be pointed straight at the opportunities that can bankroll your future success. . .and you wouldn’t waste a second of your precious time.
     There actually is a way to get in on the best case scenario. Semiconductor Times, Datacom Startup Times and Telecom Trends. Let me take you on a quick "walk-through" of our publication. . .

"Startup Profiles and the Radar Scope" Gives You Actionable News Before it Becomes Common Knowledge

Our "Radar Scope" and "Startup Profiles" sections lead off each issue. You’ll  be presented information you’re just not going to be able to find anywhere else. We profile 10+ companies every month, and the companies that make the pages of our publications have already made the "first cut" — we’re not about to waste your time with startups that don’t stand a chance of going anywhere.
     Again, our newsletters are designed to be a time saver, not a time waster.
     And we do far more than give you the nuts and bolts of the company — we use those nuts and bolts to build a complete, but succinct, portrait of the emerging firm. You’ll learn it’s history, who its major players are and where they come from, the technology it’s developing, the competition it’s facing, and how we rate the prospects for the company’s success.
     As for contact information, we don’t give you just a name and a number: Our newsletters list a host of contacts to meet the needs of our varied readership: You’ll be pointed to company founders, marketing and sales directors, heads of various departments, and others. So you can contact exactly the person you need to, without wasting time.
     To ease your search, the companies are presented in alphabetical order, and their names are in big, bold type. Think this is a small detail? You won’t if you’ve ever tried to find news in a publication that’s organized like a crossword puzzle. Finding the news that you need and that can help you should be easy. . .it shouldn’t be like running an obstacle course.
     But our newsletters go a step further to save you time. On the back cover of each issue we list the startups for that month matched with the products they offer. Using this "index" as your guide, you can locate a startup of interest and be reading about it — within fifteen seconds of receiving the latest issue.

"Company News": All The News That Fits. . .Your Needs

After our "Startup Profiles" you’ll hit the "Company News" section. Here you’ll learn about mergers and acquisitions, equity placements, IPOs, the hottest products, personnel changes, market research, and much more. Of course, the news we select for our subscribers promotes a fuller understanding of the technical side of the industry. That goes without saying. But this section’s main focus is something different. . .
     Our newsletters are, at heart, a business publication put together for busy executives who need the best information — and need it now — so that they can gain a competitive advantage. Yes, you must have a grasp of the tech basics to do that, but your main concern is a strategic one — learning who is doing what and when they’re doing it. And how you could fit in.
     In the pages of the news section you’ll again be pointed to exactly the information you’re looking for. A typical issue will give you news on products and developments coming out of as many as eighty to one hundred companies.
     As in "Startup Profiles," everything in the news section is alphabetical, the company names are set-off in bold type, and a quick scan will take your eye to the news of most interest to your individual needs.
     All in all, our newsletters give you everything you need to get a clear, manageable picture of the way the future of our industry is developing. And you get this news while there’s still ample time to see to it that you or your company can be richly represented in this future.

We give you all of this. And I’m happy to report that Semiconductor Times delivers it’s monthly industry newsletter to your desk for a remarkably modest cost — particularly when you consider the high-stakes profits that we position you to take advantage of. . .

This Is An Investment In Your Professional Future You Really Can’t Afford To Turn Your Back On

You can scan traditional industry magazines — if you have the time — but I promise you this: You are not going to come across the information you need to get a head-start on hot startups and emerging technologies. Those oversized magazines are great when you have the time to kick back and digest a broad-based overview of the entire   industry. But you’re going to have to hunt for the startup news, and even then it’s mostly the high-profile companies that get the column inches.
     Besides, a startup is a lot like a great investment: by the time it makes it to the mainstream media it’s really too late to reap maximum benefit. The big money has already been made. Sure, you can make your 15% or 20%. . .but the first guy in line has already pocketed his 200%. The same is true for startups. First come. . .first served.

     The future of the high-tech industry is our niche. That’s not a bad place to be considering it’s currently measured in the billions. . .and growing at a double-digit rates each year. If you want to ensure your place in this incomparably bright future, our newsletters are your ticket.
     Naturally, a subscription to our newsletters comes with an unconditional guarantee: If, at any time during the course of your subscription, you decide that you want to stop receiving your monthly issues, you can call, write, or fax me directly. I’ll see to it that you receive a full refund immediately.
     I think that’s a pretty good deal. And as you’ve read from the comments from readers in the testimonial section, our subscribers recognize and appreciate the great advantage our newsletters give them.
     Ask yourself this: How can you afford not to be among the first to get the inside scoop on the companies that will shape the future of our industry? These are the firms that can immeasurably broaden your success and guarantee it well into the future.
     Remember: The big winners in our industry are those who jump on ground-floor opportunities. As a regular reader of our newsletters, you’ll have the cream of the crop to choose from before your competitors even know they exist.
     Please join us. It will be one of the best business decisions you’ll ever make.

Sincerely,
Cliff Hirsch
Publisher

P.S. Here’s another benefit that our subscribers often comment on: As you collect your issues over the months (they’re three-hole-punched for binder insertion) you’re building an encyclopedia of firms and our industry’s continuing history. This becomes an extremely useful — and always growing — reference tool that is absolutely unavailable anywhere else.